About us

  • Our vision


    Our vision is to make luxury accessible to everyone - without sacrificing quality or design.

    We want to move away from the fast pace of the jewelry industry, towards more transparency, sustainability, and affordable, high-quality products.

  • The brand


    TARA MENCIA embraces the dual cultural inspirations that have shaped our founder.

    TARA is a popular name among Persian women and is Sara's tribute to her Persian heritage.

    MENCIA is a first name of Spanish origin and is inspired by Mediterranean women, known for their classic and timeless style, who are not afraid to mix prints and colors. Whether they're running a quick errand or catching up with friends, they dress chic and elegant and look both relaxed and sophisticated.

  • The design


    Our designs capture the essence of timeless elegance and refined sophistication.

    We use recycled 14K solid gold which is of high quality and made to last a lifetime. The designs are developed in our atelier in the heart of Munich.

    Seeking only the finest craftmanship, our goldsmiths are from Italy and we work with a handful goldsmiths in Munich and Pforzheim (especially for custom orders).

The founder

"I founded TARA MENCIA because I realized that the jewelry industry was primarily designed for men gifting women, rather than empowering women to gift themselves. Jewelry should be more than just a token of affection—it should be a personal expression of style, confidence, and self-appreciation.

Beyond that, I noticed a clear gap in the market. The jewelry industry seemed to be dominated by two extremes: on one side, an oversupply of mass-produced costume jewelry made from cheap, low-durability materials like gold-plated silver, brass, or stainless steel. On the other, exorbitantly priced fine gold jewelry, making true quality inaccessible to many.

When I first started working, I wanted to treat myself to something special—an elegant yet affordable fine gold piece that seamlessly fit my professional and everyday wardrobe. However, I quickly realized that high-quality, timeless gold jewelry at a fair price was hard to find.

This is why I created TARA MENCIA—to bridge this gap and offer women high-quality, fine gold jewelry that is both timeless and accessible. Jewelry that celebrates not just milestones gifted by others, but the everyday moments of self-love and achievement."

After years of creating value for corporations, investors and startups, Sara Bauer founded TARA MENCIA in 2022.